Bali Bras

Bali bras have earned a solid reputation as one of the most comfortable and flattering undergarments around. The company's status as the top department store retailer reinforces their superior products.

Bali bras are designed to fit.

Bali bras were conceived in 1927, by Sara Stein. While working for a bra manufacturer, Stein realized that more flattering undergarments could be made for women. Previously, women’s bras did not focus on style, nor were they particularly comfortable or flattering. Stein set out to create a better bra, and in doing so, started the ball rolling on what would eventually become a very popular and profitable company.

Initially, Stein started sewing a newly designed bra with a small Singer sewing machine in her cramped apartment. Her husband, who worked as a sales clerk at a men’s store, started selling her product to local stores. Previously, the company was called Fay-Miss, a play on the word 'famous.' Bra sales soared and the Stein's earned $10,000 during their first year in business. In 1935, the company changed their name to Bali Brassiere Company.

The Steins continued to expand the company by emphasizing what women really wanted in an undergarment. Qualities like a great fit, quality, comfort, and functionality were incorporated in every bra that Bali produced. The Hanes Corporation acquired Bali Brassiere Company in 1969, and in 1979, Hanes was acquired by Consolidated Foods Company. In 1985, Consolidated Foods became the Sara Lee Corporation.

Bali bras continued as an innovator in the foundations industry, with a number of firsts, including:

• Introduced the first bias cup bra
• Developed the first all-cotton bra
• Created the 'custom fit' system
• Created the Wonderbra
• Introduced the Seductive Curves bra, a full-support, foam, plunge bra
• Created the first gel strap, called Shoulder Spa, to cushion shoulders

Among department stores, Bali bras are the number one brand. With a history of quality undergarments, Bali is a leader in the industry.

In the 1980s, Hanes Her Way and Just My Size Brands were introduced, and by the 1990’s, the company added a line of panties, including the BarelyThere brand. Playtex is also part of the Hanes/Bali family.

Overall, the principle elements of the Steins' first brassiere concept have stood the test of time. The company maintains its innovative status by creating quality undergarments. These garments appeal to a woman’s sense of style and comfort, enhance the female shape and provide exceptional fit. Choices in affordable Bali bras include:

• Shoulder Spa Underwire Bra: Smooth support with the comfort of adjustable gel straps ($23)
• No Poke Wire Seamless Underwire Bra: Offers the support of underwire, without the discomfort ($24)
• Smooth Compliments Seamless Underwire Bra: Molded satin cups and the Stretch Perfect lining make this bra a perfect fit. ($21)
• Satin Tracings Soft Cup Minimizer Bra: This pretty bra supports and minimizes breast size. ($23)
• Passion For Comfort Underwire Bra: Beautiful styling, with the comfort and support of microfiber ($23)
• Double Support Spa Closure Wire-Free Bra: Full support, without wires, tags, or seams ($22)
• Seductive Curves Seamless Underwire Bra: Sexy styling, with seamless cups, creates a smooth look under tight shirts. ($24)

Committed to creating bras that have an exceptional fit, Bali provides “Fit Events” to assist women with finding the proper size bra.

Additionally, the Bali Web site offers a Bali Fit Calculator. Select the Bra Size Calculator from the pull-down menu to learn how to measure for a proper fitting bra. Follow the directions to measure your rib size and bust size, then click ‘What’s My Size?.’ The calculator will return your size and list the Bali bras that are best for your measurements.

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