Joe Boxers
From LoveToKnow Lingerie
Joe Boxer is an internationally recognized brand name in the world of men’s lingerie.
Joe Boxer Is Well-Known
Joe Boxer, a subsidiary of the Iconix Brand Group, was launched in 1985. Since that time, it has become a phenomenal success boasting an 88 percent brand-name recognition among its target consumer group, ages 15 to 30. With almost an iconic status, this company has been successful for the past 22 years and shows no signs of slowing down.
Iconix Brand Group is also the parent of many other well-know companies including the Badgley Mischka labels, Bongo apparel and the very popular Candie’s shoes.
Company Mission Statement
Much of that success can be attributed to the company’s mission statement. At the very core of Joe Boxer’s philosophy is a dedication to products that meet high standards through the use of “…unique, imaginative and innovative designers.” In keeping with this goal, Joe Boxer can be found at the easily accessible Kmart, as well as at higher-end retail stores, such as Macy’s.
Altruistic Pursuits
Besides providing high-quality undergarments for men and women, the company also supports many altruistic endeavors. Here is just a small sample of its many charitable enterprises:
- Boarding 4 Breast Cancer is a non-profit organization that seeks to educate young women about the importance of early breast cancer detection and the importance of leading a well-rounded, active lifestyle.
- Dream Foundation strives to grant the dreams of terminally ill patients.
- Literacy Partners, Inc. -- In conjunction with the cereal giant General Mills, a concentrated effort was made to donate money to Literacy Partners, Inc., which helps teach people how to read.
- Hurricane Katrina Relief -- After this hurricane devastated the Gulf Coast region in 2005, Joe Boxer employees stationed at a New Jersey warehouse raced into action and personally delivered over $100,000 in apparel to hurricane survivors.
Products
Not only does this company have a good heart, but they also offer products of the highest quality to their consumers. They provide loungewear and underwear for men, women and boys, as well as stylish accessories. They even have collars embedded with the company logo for your pet. Here’s a closer look:
| Category | Product |
| Men |
|
| Women | Cami and panty set dubbed "Wish Upon a Star." They also have many different styles of panties, including, but not limited to:
|
| Boys | Sleepwear and underwear are available. |
| Accessories | Two styles of baseball hats are offered. |
| Pets | Two types of collars are available to keep your pets looking stylish. |
| Limited Edition | In this category, you will find a limited edition of the Joe Boxer Alaska bear. |
Why Should You Buy?
There are a plethora of men's boxers on the market, so why should you buy Joe Boxer’s boxers? First, they are made from 100% cotton and as such, are extremely comfortable. Also, Joe Boxers is extremely distinctive in appearance and style.
In fact, it’s the distinctive appearance that makes them so readily recognizable in the lingerie market. All of the boxers have the company’s logo, and the novelty boxers are colorful and unique. From their “Hockey Mask Licky” boxer that showcases a monkey in a hockey mask, to their fire-engine red ode to NASCAR, these undergarments are personality-driven.
For More Information
Visit these sites for more information on where and how to purchase:
Putting it All Together
The bottom line is that Joe Boxer offers exceptional quality for both undergarments and sleepwear. Couple that with the company’s altruistic endeavors and you’ve got a company you’d be proud at which to shop.
Learn More
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