Lingerie Stores Online

While there are many lingerie stores online that sell quality intimate apparel, there are many that don't. The key to getting the most for your money is knowing the stores at which to shop.

Pros and Cons of Shopping Online

There are many reasons why shopping for lingerie on the Internet makes sense. Besides being able to peruse the online catalogs in privacy and from the luxury of your own home, you can also take your time deciding which pieces you like best. Other benefits include:

• Comparison shopping between stores is easier
• Online stores are open 24 hours a day
• You don't have to drag the kids along
• Prices have a tendency to be lower
• Larger selection
• No crowded stores
• Don't have to worry about finding a parking spot at the mall
• You will almost always find what you are looking to purchase
• You can save money by using online coupons

However, just as it's simple to buy from lingerie stores online, there are still some downfalls:

• Lingerie is hard to return once it's purchased
• Sizes may not be true to size
• You cannot try it on
• You cannot actually feel and see the fabric
• Shipping costs can get expensive, especially if you return the garment
• Errors in billing are more common than shopping in person
• Credit card security could be compromised

Sticking with the Tried and True

If you are at a loss at where to purchase lingerie, stick with the stores you know have a good reputation -- not only online, but in person as well. You know their products, how their sizes fit and trust the brand name.

Victoria's Secret

Victoria's Secret, the largest American retailer of intimate apparel, started selling lingerie in San Francisco in 1977. It has since grown into not only a large retailer merchandiser (with more than 1,000 stores nationwide), but its online store also is one of the most popular lingerie websites. Victoria's Secret's biggest sellers include:

• Bras
• Panties
• Sleepwear
• Wraps
• Robes
• Babydolls
• Slips
• Teddies
• Corsets
• Bustiers
• Garters

The store also sells shoes, casual clothing, swimwear and beauty products. Victoria's Secret, which is also famous for its models and catalogs, usually offers an Internet discount, sometimes up to $150 off a $500 order. A quick Google search will also return a few other online discount codes.

Frederick's of Hollywood

Sexy lingerie is what makes Frederick's of Hollywood what it is today. The brainchild of Frederick Mellinger, this line of intimate apparel was created in 1947 to not only raise a few eyebrows, but to bring a little more glamour to Hollywood. Now, 60 years later, Frederick's of Hollywood is one of the most recognized lingerie retailers in the nation. Signature pieces, which have been worn by celebrities such as Madonna, Katey Segal and Ava Gardner, include:

• "Hollywood Dream" corset
• Hosiery
• Bridal lingerie
• Hollywood Naughty Knickers
• Items from its popular seduction line

Other items of lingerie sold by Frederick's of Hollywood include:

• Bras
• Panties
• Fantasy costumes
• Shoes
• Accessories
• Dress and other every day garments
• Babydolls
• Corsets
• Teddies
• Garters
• Chemises and other nightwear

Its website also has end-of-the-season sale items, as well as Internet exclusive offers.

Department Store Lingerie

You can also shop in the lingerie sections of various respectable department stores, many of which also sell lingerie online, such as:

• JC Penney
• Macy's
• Sears
• Nordstrom
• Bloomingdale's
• Neiman Marcus
• Saks Fifth Avenue
• Kohls
• Dillards
• Harrods

Popular Lingerie Stores Online

If you really want to shop online, there are several reputable retailers with exquisite and quality undergarments:

• Lingerie.com is one of the first Internet intimate apparel retailers. Items for sale include all types of women's lingerie as well as accessories, dresses and items for men and full-figured gals.
• Pampered Passions offers a 110 percent low price guarantee on all its items and free shipping on domestic orders more than $125. It is said to be "Colorado's premier lingerie store!"
• Spicy Lingerie offers women a little something "extra" when it comes to bedroom attire. Top sellers include open cup garments, various fantasy costumes and sheer babydolls.
• Lingerie Diva has free shipping on orders more than $75. And besides selling lingerie, you can also read the Lingerie Diva's diary.

More Online Lingerie Stores

Other successful online lingerie stores include:

• 3 Wishes
• 2 Cute Lingerie
• Cameo Lingerie
• Lingerie Mart
• Yum Drop
• Henry and June

Shopping Online: A Few Thing to Remember

Be sure to read the store's return and exchange policy before purchasing any items, as they may not be returnable once shipped or opened. Also, to make sure you are buying from a legitimate and secure website, make sure there is a padlock icon on the status bar at the bottom of your browser window. You can also always contact the Better Business Bureau to check the rating of a company..

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